What should you consider when commissioning a video?
When commissioning an explainer video, you as a customer should consider a few points to ensure that the end result meets your expectations:
1. Target group and purpose
Before you begin, consider who your audience is and how the video can address their needs and interests. Define what you want to achieve with the video—whether it should inform, persuade, entertain, or a combination of these elements.
2. Integration into the marketing strategy
Ensure that the explainer video's style and content fit with your overall marketing strategy and brand identity. Plan how and where the explainer video will be used, for example, on social media, your website, or in presentations.
3. Content and message
Clear and concise content: Make sure your video's message is clear, understandable, and to the point.
Storyboard and script: A well-thought-out storyboard and script are crucial to conveying your message effectively
4. Visual and auditory elements
Graphics and animation: Decide on the style of graphics and animations to be used in the video.
Music and sound effects: Consider the role auditory elements play and how they can support the message.
5. Complexity of the animation
Simple vs. complex animations: The complexity of the animation affects both the cost and the production time.
Teaser clips: For social media, shorter teaser clips could be created to generate interest in your longer explainer video.
6. Realistic schedule and budget
The production of an explainer video can take several weeks, depending on its complexity and quality. Budget planning: Define a budget that covers both production costs and the costs for any adjustments or additional elements. You can learn more about the process of an explainer video project here: /Process Flow
7. Copyright aspects
A professional agency will create custom graphic elements and illustrations for you. However, if the service provider uses third-party materials, make sure they are not copyrighted or that you have the necessary rights to use them.
8. Pay attention to the right of use
Clarify your usage rights to the finished video. This is especially important if you plan to widely publish or commercialize the video. Don't forget to clarify usage rights for music and voiceovers. Both music and professional voice recordings can be copyrighted. Make sure you have the appropriate licenses for their use in your video.
9. Selection of the service provider
Weigh the pros and cons of hiring an agency versus a freelancer. Get quotes from various providers and compare them in terms of cost, style, experience, and previous work.
10. Interaction with the agency
Maintain clear and consistent communication with the service provider throughout the process.
